Logo Pure Carbon Blue

We are Pure Carbon Blue

We are a dedicated team of entrepreneurs, scientists and engineers who care about our planet. We embrace UN Sustainability Development Goals (SDG) 12 to 15 about responsible consumption, climate action, life below water, and life on land. We are on a mission to fundamentally contribute to net-zero by employing our self-designed DWC technology to capture unavoidable and historic emitted CO2.

For decades we believed that climate change would be solved by governments, institutions and corporates. But reality is unruly. Therefore, Bernard Hulshof and Marc Goedkoop instigated Pure Carbon Blue in February 2021, and founded the company formally on 28 October 2021 in Amsterdam, the Netherlands. Our home-base is located at Edge Olympic, a vibrant place for entrepreneurs.

We build carbon capture capacity, validate performance, and then optimize. Therefore, we steer on diversity, capabilities, and a just culture. We drive our business on environmental impact alongside with the financial returns based on our Direct Water Capture (DWC) technology. Pure Carbon Blue strives to become a certified B-corporation.

The Pure Carbon Blue Team consists of a diverse team of professionals with high standard capabilities who value every team-member and implementation partner for being committed to our Mission 2030, collaboration, and perseverance.

Collaboration is our Key

We believe that collaboration leads to acceleration and scaling of our business. To achieve this, we strive for a collaborative environment where all colleagues feel comfortable to be their best selves.
We work with high standards, and are aware that we can only learn when making mistakes. Within Pure Carbon Blue we adopted as a baseline the principles of a Just Culture.

Our culture is related to systems thinking which emphasizes that success is generally a product of our team, rather than solely brought about by the individual person or persons who directly involved. When we approach an issue, we make a distinction between one’s individual awareness, team awareness, and the collective awareness of the real world. In this manner we design and validate our carbon capture units, and build carbon capture capacity together with our dedicated implementation partners in order to accelerate and maintain a lean operation.

The Founders

Bernard Hulshof (Design) is an industrial design engineer and inventor of a pay-as-you-go lighting system. Years later Bernard created the first working prototype of DWC.
Marc Goedkoop (CEO) has a PhD in economics and worked for Tata Steel and ArcelorMittal before becoming entrepreneur. He instigated a new steel grade for the car making industry, and invented a smart eco-material, both were customer driven.

The Advisory Board

Chris Worp is entrepreneur and business advisor, and former managing director of The Ocean Cleanup, executive at Signify and Philips, and consultant at BCG.
Allard Stapel is chief external affairs of WWF Netherlands, and board member of the Prince Bernhard Nature Foundation, Water for Life, and treasurer at the Resilient Foundation.
Frank Swinkels is board member, investor, and former CCO and CFO of Royal Swinkels Family Brewers

Edge Workspaces
Fred. Roeskestraat 115

1076 EE Amsterdam
The Netherlands

We support the Sustainable Development Goals

Goal 12 Responsible consumption and production
Goal 13 Climate action
Goal 14 Life below water
Goal 15 Life on land